Indirect Competitors

Indirect Competitor Analysis

Products in this category are viewed as potential competitors; however, their services are not directly related to classroom-based assessment. These products fall into three categories: applications used for in-class polling or exit-tickets, learning-management systems (LMS) with assessment tools embedded within the application, or survey building tools utilized in marketing research. The LMS’s could be seen as being more directly in competition with R&O, but the assessment components are under-developed, and these companies dedicate more focus to developing their broader framework and features. The survey builders are also not seen as direct competitors because they are not intended to be used in education, but rather have been leveraged by educators due to the lack of suitable alternative products / services in this market. Exit-Ticket Applications (1) Quizlet (2) Plickers ​Learning-management Applications (3) Google Classroom (4) EdModo (5) Blackboard (6) Schoology (7) Canvas Survey Builders (8) Google Forms (9) SurveyMonkey (10) Qualtrics​